Migration › Roll out & decommission
Roll out & decommission
AppMeasurement.js / VisitorAPI.js.A big-bang cutover of the entire site at once. When something's off, and something always is, the blast radius is everything, and rollback becomes a frantic scramble instead of a calm re-publish.
Rollback = re-publish the previous Tags library for that section. Watch weeks 1–4: unique visitors (cliff), key conversions, parity versus the retiring legacy data.
A full reporting cycle (≈ a month) reconciles within threshold, AppMeasurement is fully removed, and downstream consumers confirm their reports are intact.