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Analyze the data › Data Feeds

Module 17 of 21 Analyze the data

Data Feeds

Raw hit-level data

4 sections about 31 min

  1. 01 Data Feeds Overview Every tracking call your site sends becomes one row in a text file. This is the layer every number in Adobe Analytics is built from.
  2. 02 Feed Configuration A feed is a standing instruction, not a one-off request. Interval, columns, late hits and destination, and which of them are painful to change later.
  3. 03 Data Feed Contents What is actually in the delivery: a file with no header row, lookup tables of numeric codes, and the prefix that shows you processing at work.
  4. 04 Processing Data Feeds Counting raw rows is easy. Getting the same answer as Adobe is not. The rows to discard, the metrics to rebuild, and why the gap is the lesson.

About this module

Data feeds hand you raw hit-level data, one row per hit. What is in the columns, what is missing, and what you have to rebuild yourself.

Every tracking call your site sends becomes one row in a text file. Data feeds are how you get those rows, and they are the layer everything else in Adobe Analytics is built on top of.

This module covers what a feed is, how to configure one, and what actually arrives: a file with no header row, lookup tables full of numeric codes, and columns that only make sense once you know how Adobe stores them. The last section is the honest one. Counting raw rows is easy, and getting the same answer Adobe gets is not.

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