Deliver and maintain › Adobe Analytics and CJA
Module 21 of 21 Deliver and maintain
Adobe Analytics and CJA
Where the platform is going
5 sections about 42 min
- 01 What Is Customer Journey Analytics Adobe Analytics decides at collection and stores the answer. CJA stores the event and decides at report time. What that fixes, and what it gives up.
- 02 Adobe Experience Platform Integration CJA reads data it never collected. The two routes into Platform, why one of them is a project in itself, and where the full guide to that project lives.
- 03 Cross-Device Analytics One person on three devices is counted as three. How Adobe stitches them into one, in both products, and why the honest result is still not one person.
- 04 Migrating to CJA There is no deadline, which should change how you decide. What has to be rebuilt, the five discrepancies that always appear, and what a parallel run is for.
- 05 What to Learn Next You learned a product and the market says a newer one is coming. What of it actually transfers, four directions worth taking, and what certification is worth.
About this module
What Customer Journey Analytics changes, how it connects to Experience Platform, and what a migration actually involves.
Customer Journey Analytics is where Adobe is taking analytics. This module is not a course in using it. It is an honest comparison for somebody who already knows Adobe Analytics well.
It starts with the one architectural difference everything else follows from. Adobe Analytics decides at collection and stores the answer; CJA stores the event and decides when you run the report. From there it covers what each product has that the other does not, which long standing Adobe Analytics restrictions CJA actually removes, and what a migration involves. There is no deadline, which should change how you decide.