Shape the data › VISTA Rules
Module 9 of 21 Shape the data
VISTA Rules
The last resort
3 sections about 23 min
- 01 What Are VISTA Rules What a VISTA rule is, where it sits in the pipeline, what it can do that a processing rule cannot, and why Adobe calls it a last resort.
- 02 When to Use VISTA Rules Start from no. The cheaper tools to rule out first, the signs it really is a VISTA problem, and how to request and maintain one if it is.
- 03 Common VISTA Rules The VISTA rules people actually use: copying hits to a second report suite, routing traffic, fixing what the console cannot reach, and DB VISTA lookups.
About this module
What VISTA rules are, why Adobe still offers them, what they cost, and the cheaper tools you should rule out before you ever ask for one.
VISTA rules sit further back in the pipeline than anything else you can reach, and Adobe configures them rather than you. They can do things no other tool can.
This module starts from no. Most problems that look like VISTA problems are cheaper to solve somewhere else, so it works through those alternatives first, then shows the jobs that genuinely need one: copying hits into a second report suite, routing traffic, and a handful of cases with no other answer. A short module, and mostly about knowing when not to reach for it.
Next module 10. Marketing Channels