Start with the foundations › Adobe Analytics Fundamentals
Module 1 of 21 Start with the foundations
Adobe Analytics Fundamentals
Why it exists
5 sections about 30 min
- 01 What Is Adobe Analytics What Adobe Analytics is, why it exists when you already have server logs and a CRM, and what it actually does for you.
- 02 Adobe Analytics Ecosystem Adobe Analytics is not one tool but an ecosystem. What each piece does, which two you meet first, and how they fit together.
- 03 Key Terminology Dimensions, metrics, hits, visits, and visitors. The vocabulary you need first, and the eVar-versus-prop distinction that people consistently get wrong.
- 04 Adobe Analytics vs Google Analytics How Adobe Analytics compares with Google Analytics and the rest of the market, and the data model difference that drives every other difference.
- 05 Account Structure and Access Organizations, product profiles, and permissions. How access is really controlled in Adobe Analytics, and what a product profile actually governs.
About this module
What Adobe Analytics actually is, why it exists when you already have server logs and a CRM, and how the pieces fit together.
Most people meet Adobe Analytics as a screen full of reports and never ask why it exists at all, when the business already has server logs, a CRM and an order system.
This module answers that first, because the answer shapes everything after it. It covers what the tool is actually for, the handful of terms you need before anything else makes sense, how it differs from Google Analytics in the ways that matter, and who controls access to it. A short module, and the one that stops the rest feeling arbitrary.
Next module 2. Report Suites