amitdusane.com Adobe Analytics Learning

Adobe Analytics Learning › Collect the data

Phase 2 of 5

Collect the data

4 modules25 sections about 4 hr 10 min

4 Data Collection Getting data in 6 sections 5 Data Layers The contract with the developer 4 sections 6 Adobe Launch (Tags) Deploy without code 8 sections 7 Adobe Analytics Tracking Calls The tracking calls 7 sections

About this phase

How data gets from a page or app into Adobe: the collection methods, the data layer that feeds them, the tag manager, and the calls that carry the payload.

Adobe Analytics knows nothing that a website or an app did not tell it. Every figure in every report began as a value on a page, packed into a request and sent.

This is where that happens, and it is the part you own. Adobe supplies the libraries and the tag manager. What gets sent, when it gets sent, and how reliably are decisions your team makes. Most of the reporting problems people blame on Adobe were settled here, months earlier, by somebody who did not realize they were making a decision.

Next phase Shape the data