Shape the data › Marketing Channels
Module 10 of 21 Shape the data
Marketing Channels
Credit the source
6 sections about 1 hr 16 min
- 01 Marketing Channels Overview Why Adobe built Marketing Channels when campaign tracking codes already existed, and what the report is actually answering.
- 02 Channel Configuration Naming the channels your business genuinely has, which ones are mandatory, and why this decision is close to permanent once traffic starts flowing.
- 03 Marketing Channel Processing Rules Marketing channel processing rules run as a waterfall, and order decides everything. What you can match on, and the three facts that will save you.
- 04 Channel Attribution First touch, last touch, and everything between. Every attribution model Adobe offers, the same journey scored four ways, and how to choose.
- 05 Engagement Periods Visit Engagement, Visitor Engagement, and Session Refresh. What each setting really does, and why engagement periods trip up experienced practitioners.
- 06 Marketing Channel Troubleshooting Marketing channel reports fail quietly and confidently. The seven ways this breaks, the instruments to check, and the order to check them in.
About this module
Where your traffic actually came from. Channel rules, the processing waterfall, attribution models, engagement periods, and why Direct lies to you.
Every business eventually argues about which channel deserves credit for a sale. Marketing Channels is the feature that settles it, and the settings behind it decide who wins that argument.
This module covers naming the channels your business actually has, and the rules that sort traffic into them. Those rules run as a waterfall, so their order decides everything. It also covers engagement periods, which quietly govern how long a channel keeps earning credit after the click. It ends with troubleshooting, because these reports fail confidently rather than visibly.
Next module 11. Classifications