amitdusane.com Adobe Analytics Learning

Collect the data › Data Collection

Module 4 of 21 Collect the data

Data Collection

Getting data in

6 sections about 53 min

  1. 01 Collection Methods Overview The four ways to capture data, the two questions that define every implementation, and how teams actually choose between them.
  2. 02 AppMeasurement Library How AppMeasurement really works: where it slips into the page, what the s object packs into a hit, and the linkTrackVars trap that haunts everyone.
  3. 03 Adobe Web SDK Why Adobe froze AppMeasurement and built the Web SDK instead. What alloy.js is, where it sits, and the honest catch nobody mentions.
  4. 04 Tag Management Systems Deploy your tags directly in the page, or through a tag management system? What a TMS actually buys you, and when direct still makes sense.
  5. 05 Server-Side Collection Sending data to Adobe Analytics without a browser. The three server-side paths, the identity problem every server hit creates, and the timestamp trap.
  6. 06 Mobile SDK The Adobe Mobile SDK is compiled, and that changes everything. trackState, trackAction, context data, and why offline is the normal case.

About this module

AppMeasurement, the Web SDK, server-side and mobile collection compared, and how to tell which one a site should be on before committing to it.

There is more than one way to get data into Adobe Analytics, and the choice tends to be made once and lived with for a decade.

This module covers the four options and the two questions that decide between them. AppMeasurement, which most implementations still run on. The Web SDK, which Adobe built to replace it. Server-side collection, for events that never touch a browser. And the mobile SDK, which is compiled into an app you cannot change on a Tuesday afternoon, and behaves differently because of it.

Next module 5. Data Layers