Collect the data › Adobe Launch (Tags)
Module 6 of 21 Collect the data
Adobe Launch (Tags)
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8 sections about 1 hr 22 min
- 01 Launch Architecture What Launch actually is, why Adobe built it rather than leaving you on Tealium or Google Tag Manager, and how it is organized.
- 02 Properties A property is one script, one scope, one team. What it holds, why property design matters more than it looks, and the _satellite object underneath.
- 03 Extensions Extensions are how Launch becomes a platform rather than a script loader. What an extension really is, its anatomy, and why Adobe put its own products in it.
- 04 Data Elements A data element is not just a variable, it carries capability. How it differs from the data layer, the types available, and why bypassing it costs you.
- 05 Rules Every Launch rule has three parts: events, conditions, and actions. What each one decides, and how rule sequence makes several rules work together.
- 06 Publishing Workflow The four states a library moves through, the approval gates and why they exist, publishing day, and what to do when production goes wrong.
- 07 Environments Why Launch has development, staging, and production environments, why the last two are singular, and why you cannot edit them directly.
- 08 Consent and Tag Management A camera in your house is fine. A camera in the shared park needs agreement. Why analytics needs consent, and exactly how to build it in Launch.
About this module
Adobe Experience Platform Tags, formerly Launch. Properties, extensions, data elements, rules, and the publishing workflow that keeps production safe.
Adobe Launch is how tags reach a website without a developer release for every change. That is the whole promise, and it is why nearly every implementation runs through it.
This module covers how Launch is assembled: properties, extensions, data elements and rules. It covers the publishing workflow and the environments that keep a mistake away from production. And it covers consent, because a tag that fires before somebody has agreed to it is a problem that no report will ever show you.
Next module 7. Adobe Analytics Tracking Calls