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Start with the foundations › Report Suites

Module 2 of 21 Start with the foundations

Report Suites

Where data lands

8 sections about 58 min

  1. 01 What Are Report Suites What a report suite is, what defines one, and the first architectural question every implementation has to answer: how many boxes do you need?
  2. 02 Global vs Individual Report Suites One global report suite, or a separate suite per business unit? The trade-offs, and how to give every team its own view without splitting the archive.
  3. 03 Virtual Report Suites Virtual report suites are database views for your analytics data. One suite, one differentiator, many views, and what a VRS lets you do.
  4. 04 Report Suite Settings The report suite settings panel, explained: general account settings, internal URL filters, bot rules, and the data-quality foundation underneath them.
  5. 05 Multi-Suite Tagging Sending one hit to several report suites at once. When multi-suite tagging is right, when a virtual report suite is cheaper, and how to choose.
  6. 06 Bot Filtering How Adobe Analytics removes automated, non-human traffic before it is counted: the IAB bot list, custom bot rules, and what filtering does and does not clean.
  7. 07 Privacy and Data Retention How Adobe Analytics governs personal data: data retention periods, IP obfuscation, and the labeling that supports GDPR and CCPA compliance.
  8. 08 Report Suite Best Practices Naming conventions, mirrored production and non-production suites, foundational variables before go-live, and why documentation is the organization's decision.

About this module

Report suites are the boxes your data lands in. How many you need, how to configure them, and the choices you cannot undo later.

A report suite is where your data lands. Deciding how many you need is the first architectural choice of any implementation, and it is one you live with for years.

This module covers the choice between one global suite and several, virtual report suites for slicing what you already collect, and the settings that quietly govern what gets counted at all. It also covers bot filtering, which removes automated traffic before anyone sees it, and data retention, because how long you keep personal data is decided here rather than later.

Next module 3. Variables: Props, eVars, and Events