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Module 7 of 21 Collect the data

Adobe Analytics Tracking Calls

The tracking calls

7 sections about 1 hr 8 min

  1. 01 Page View Tracking The page view call, s.t(). Why there are two kinds of call at all, what a page view actually tells you, and the moment it fires.
  2. 02 Link Tracking The custom link call, s.tl(). Why these calls carry the real weight of an implementation, the three link types, and how they differ from a page call.
  3. 03 Server Calls and Billing Every hit is a server call, and every server call is billed. What counts, how calls balloon, and the architectural levers that bring the bill back down.
  4. 04 SPA Tracking Single page applications break analytics in two distinct ways. How to tell Adobe a screen changed, how to fix persistence, and why mobile sidesteps it all.
  5. 05 Experience Cloud ID (ECID) A shopkeeper solved this with a serial number column. What the ECID identifies, what it honestly cannot, and why that is not a flaw.
  6. 06 Cross-Domain Tracking Why one visitor becomes two the moment they cross a domain, even with identical tags. How to carry the identity across, and the mistakes people make.
  7. 07 First-Party Cookies First-party cookies are not the same as durable identity. Why identity keeps disappearing, the older fix that no longer holds, and the durable answer today.

About this module

Page view calls, link calls, and what each one costs you. SPA tracking, cross-domain identity, first-party cookies, and the server call bill.

Every number in every report began as a tracking call leaving a browser. This module is about those calls and what they carry.

It covers the two kinds of call and why there are two at all, what each one costs in billing terms, and the identity problem sitting underneath everything: how Adobe decides two visits came from the same person, why that breaks the moment somebody crosses a domain, and why cookies keep disappearing. Single page applications get their own section, because they break tracking in two distinct ways that look identical from outside.

Next module 8. Processing Rules