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Shape the data › Classifications

Module 11 of 21 Shape the data

Classifications

Add meaning later

6 sections about 1 hr 16 min

  1. 01 Classifications Overview Adobe Analytics can only report what a server call carried. Classifications get around that, retroactively, without a single line of code.
  2. 02 Designing the Key The key is not a setting. It is the raw value you already collect. Five rules that decide whether classifications work for you or against you.
  3. 03 Classification Sets Creating a classification set, step by step: subscriptions, the schema, primary and lookup types, and the identity name you can never change.
  4. 04 Importing Classification Data A key column and some value columns. The file formats, the template that prevents most failures, deleting data safely, and automating it from cloud storage.
  5. 05 Classification Rule Builder Rules read the key you already have and fill the columns for you. Split, regular expressions, rule order, and the rule that quietly eats your curated file.
  6. 06 Troubleshooting and Maintenance Classifications do not break. They produce a confident, well-formatted, wrong report. The symptoms, the causes, and why Unspecified is your only witness.

About this module

Campaign codes and product IDs turned into names a human can read, across every historical report at once. Keys, sets, imports, rules, and what breaks silently.

Adobe Analytics can only report what a tracking call carried. If your campaign codes arrived as a string of letters and numbers, that string is what the report shows, and nobody wants to read it.

Classifications fix that. You upload a file mapping each collected value to the attributes you actually wanted, and the reports change retroactively without anyone touching code. This module covers designing the key, which decides whether any of it works, then building sets, importing files, and writing rules that fill the columns for you. It ends with maintenance, because a broken classification does not produce an error. It produces a confident, well formatted, wrong report.

Next module 12. Calculated Metrics