Analyze the data › Segments
Module 13 of 21 Analyze the data
Segments
Which people matter
6 sections about 52 min
- 01 Understanding Segments Filter is the wrong word for it. A segment is a named, reusable, scoped slice of your journey data, and it is where real analysis in Adobe begins.
- 02 Segment Containers The container decides how much of the journey a segment pulls in: one hit, one visit, or a whole visitor. Get it wrong and the numbers quietly lie.
- 03 Segment Logic and Operators Operators are what lift a segment past a spreadsheet dropdown: how one condition matches a value, and how conditions combine with And, Or, and nesting.
- 04 Sequential Segments And asks whether things happened. THEN asks whether they happened in order. Sequential segments turn a set of conditions into a journey with direction.
- 05 Segment Types and Sharing A segment is worth only as much as the people and tools that can reach it. Here is how one definition gets saved, shared, published, and reused everywhere.
- 06 Segment Best Practices Anyone can build a segment. The craft is building ones that stay correct, run fast, stay findable, and keep an organization counting the same thing.
About this module
Build segments that ask real questions of your data. Containers, logic, sequences, and how to keep a segment library from becoming a swamp.
Almost every real question narrows to which people. Downloads in North America. Visitors who abandoned a cart. Customers who bought twice. A segment is how you say that once and then use it everywhere.
This module covers what a segment actually is, and the choice that governs everything else about it: the container, which decides whether you are asking about a single hit, one visit, or a person's entire history. It covers the operators and sequences that let you ask about the order things happened in, how segments are shared, and the habits that keep a segment library usable instead of a graveyard of near duplicates.
Next module 14. Analysis Workspace